When we say 360, we mean it

When we say 360, we mean it

1 April 2021

Billions of plastic bottles end up in landfill every year, but soon, Farm Source customers will be able to give them a new life by wearing them in a new 360 clothing line.

Farm Source has teamed up with Unifi, a leading global textile company that transforms recycled plastic bottles into a polyester type fibre called REPREVE®.

REPREVE, which Unifi first started making in 2007, can be used to make clothing, footwear, car interiors and home goods (e.g. furniture). It can be found in products of some of the world’s most recognisable brands – Adidas, Ford, Levi’s, Quiksilver, Under Armour and Kathmandu, just to name a few.

The 360 REPREVE range represents the first time the fiber is used in clothing dedicated to the agricultural industry. Specially designed, it features t-shirts, bush shirts and pants.

To create the 360 REPREVE range, Farm Source has introduced a new manufacturing process, all without compromising durability and performance. Come winter, the range will keep the chill away with a layer of warm insulation.

And though gentle on the environment, each garment is hard-wearing, super versatile, and easy to wash with a flatter pile and finish making for low pill and better water shedding. It truly is purpose-built for use on New Zealand farms and will go the distance.

Richard Allen, Group Director of Farm Source, says the 360 REPREVE clothing range represents how hard Fonterra and its farmers are working to make sure sustainability is at the heart of everything we do in our Co-op.

“We know we ask a lot of our farmers in terms of on-farm sustainability, and this partnership is another way we can work together on that strategy.”

Not only do the clothes spare plastic bottles from ending up in landfill, the REPREVE fiber uses new petroleum that emits fewer greenhouse gases, conserving water and energy in the process.

The full 360 REPREVE range will be available from winter 2021.

*The numbers provided by Unifi, Inc. are conservative estimates for 500ml WATER BOTTLES.