As a born and bred mid-Cantabrian, Ashburton TSR Logan Tasker is a familiar face to many in the region. He’s been a TSR for a few years now, but his roots with Farm Source go back even further.
It was at the Ashburton store five years ago that Logan started as a sales assistant. But his 14 years’ experience in mixed cropping and dairy support meant he quickly rose through the rural retail ranks - as assistant manager at the Rakaia store then store manager at Methven - before landing the job as TSR for west Ashburton.
Having grown up locally on a farm in Mayfield, Logan has a lifelong connection to the rural sector and the local community. The 150 farmers he works with have an average herd size of around 750 cows and the aim right now is getting them into good condition for the dry period.
“At the moment we’re getting things like magnesium sorted for next season. We’re looking towards drying off and drenching and making sure the cows are in good nick going into winter,” says Logan.
Despite being a bit wet, autumn in his region has been fairly warm with plenty of growth. There’s lots of grass around and the winter feed crops like kale and fodder beet are also looking good.
“A fair chunk of our time over summer goes into monitoring those crops and we’ve had a good year this year, despite having a rough start through November with the heat and dry,” says Logan.
Reflecting on his Farm Source career so far, Logan notes the focus for TSRs has changed.
“For example, with agronomy and nutrition, we’re less about flogging commodities and more about advising farmers on how to make their business as productive, and profitable, as possible.
“It’s a broad range of stuff we cover, right from budget planning to dairy hygiene and the cropping and agronomy side of things. And everything in between.”
Logan gets that his farmers are running a 24-hour business seven-days-a-week, so he’s available whenever one of them needs a hand.
“I live in town so it’s no big deal to meet someone at the Farm Source store on a Sunday, open it up and get them what they need. We don’t do a lot of autumn calving down here but I helped a guy out with that the other day. Dropping off tail paint after hours comes up reasonably often too. It’s just part of what we do.”